How to use Twitter in your Marketing
Twitter has become one of the strongest social media sites out there today along with Facebook, Pinterest,
and others. Using Twitter one can tweet and follow other users which basically is like communicating and friending them.
It is always good to have a social media presence if you own sites and want to further interact and get personal with the users.
I would recommend having a separate Twitter account for each site you own.
Much like building an email list, a Twitter account is useless without having followers. You can build followers by having social media badges or buttons on your site in order for them to join which would be the most common way of gaining followers. Or actively scouting twitter for people who have interests that pertains to your niche.
Going back to the reference about email marketing, you should treat Twitter in such the same way. Remember that Twitter is
a social media service and such you should treat it that way FIRST.
Start out by building a relationship with them by offering tips pertaining to your niche. Say if I am in a SEO niche, one tweet
could be “Are you making a presence in Web 2.0? If not try making sites at WordPress, Hubpages, etc.” and keep building a friendship with them.
You want to build a relationship with them because more often than not I would not buy something from someone who just joined Twitter and already tweeted their sales page to buy a $1000 course. get in a routine of sending out Monday, Wednesday, Friday tips or freebies for two weeks. Then try throwing out an offer and see if you get any bites. Then keep repeating some process like that some they are not worn out with your offers or too fresh.
Treat them like a friend with the ultimate goal of selling things to them. If you make out a decent plan you should have good success in marketing to Twitter users.